The field of e-marketing is one of the fields that
have a high demand from a large class of people, and the truth is that it is a wonderful and charming field that is able to put companies elsewhere.
If you learn the fundamentals of electronic marketing
correctly and practice them consistently, this will put you in an excellent
place in the job market, because it is one of the most important areas in the
job market on the Internet.
One of the great ways to learn is reading books, so
today I will review with you some of the most important books on e-marketing,
which will contribute to developing your skills and introducing you to more of
the e-marketing process, but also everything that will enrich your marketing
mindset and give you the best practices.
Before I start listing these various books, you should
understand an important thing, which is that excellence in the field of
e-marketing does not depend on your reading in the field only.
Rather, it depends on how familiar you are with related
sciences such as psychology, business administration, behavioral psychology,
persuasion, social media marketing basics, and Growth Marketing.
This is what will push me to nominate a different set
of books related to these fields in order to give you what you need for more
distinction.
Now let's go through our list of the best
e-marketing books:
1. Be Like Amazon: Even a Lemonade Stand Can Do It
This book has been written by a group of Amazon
workers, Jeffrey Eisenberg, Bryan Eisenberg, Roy H. Williams. This book reviews
practices shared by many of the world's most successful brands (such as Amazon
-Kodak).
Perhaps the most prominent of these practices are the "four pillars" of Amazon as follows:
- Focus on the customer.
- continuous improvement.
- Innovation culture.
- Corporate agility.
The secret to naming the book is that it deals with a
bunch of simple ideas - even a cart selling lemonade can follow. Demonstrating
their ease of application - yet powerful. Using them correctly can help any
company to expand quickly and make profits.
This book is presented as a conversation between an
old man and a young man chatting about some commercial stories, and the old man
seeks to teach the boy the juice of his experience, so this book is simple,
unlike many other books with difficult terms.
2. Words that Work: It’s Not What You Say, It’s What People Hear
The way you use your words is everything and this is
what Frank I. Luntz illustrated in that book. This is an indisputable fact in
every area, so you need to intelligently formulate sentences to correctly
express your intentions.
The book gives you an in-depth look at the elements of
persuasion, how to convince someone of a message, and why the way you frame
your message is just as important as the message itself. The message can be
more persuasive if you change the context or perspective in which you place it.
3. Why We Buy: The Science of Shopping
As a marketer, you are driven by increased sales, and
your job is to push and encourage people to buy products, so it makes sense to
understand why people buy things in the first place ... Do you agree with me?
This is what writer Paco Underhill has explained,
which is why this book is absolutely in demand for reading by all marketers and
business owners.
You will learn more about the world of shopping,
including the many reasons why we really choose to buy products, whether we
need or want them ... as there is a difference between need, desire and demand
as you will learn throughout the book.
The ideas in
this book is divided into topics such as demographics, the influence of color,
sound and touch, differences in culture, and the actual mechanisms of shopping
itself.
Note: Make sure to have the most
recent version of the book as new information and chapters related to digital
shopping and e-commerce have been added.
4. Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout
Success
This book is written by Sean Ellis (founder of
Growhacker) and it's a classic of growth. Through it, you will learn the
secrets behind many of the fastest-growing companies, as these companies
believe that having a great product is not enough, but rather it is necessary
to strive and develop other aspects to achieve growth.
The book talks about examples of companies that have achieved rapid growth and are still maintaining it from our contemporary reality, including the following examples:
- Airbnb
- Uber
How did these mega-companies grow to such huge size so
quickly? And how can you replicate some of this success in your own company?
This is what the book answers in great detail; To give you a compass for how to
start and grow in the business.
5. Influence: The Psychology of Persuasion
This book is the parent and foundation of all
persuasion books currently in any library. If you have any high ambitions to
persuade people to take action like buying your product or service, then you
need to read this book.
There is no doubt that you, as a marketer, have read
or heard about some terms such as social proof and scarcity that relate in some
way to economics. It was this book that propagated these concepts and made
them part of our understanding of how people are affected by what is said
around them.
Robert B. Cialdini, the author of the book, has spent 35
years researching and scrutinizing psychology, and the reasons why people say
yes and agree to make a decision.
He divided the principles of persuasion into six parts:
- Reciprocation
- Commitment and consistency
- Social proof
- Liking
- Authority
- Scarcity
They are simple concepts and may seem very intuitive
to those outsides of the marketing field, but don't underestimate their power!
These ideas can be applied to all areas of marketing -
from writing your ad to a visitor's landing page, making marketing more
effective throughout the entire Marketing Funnel.
6. Everybody Writes
Everyone is writing! In this digital world that
depends on content. This applies to publishers, marketers, and anyone who has a
website or is on social media platforms.
If you have an audience trying to reach, then the
ideal way to reach your audience is through writing through any platform. In
our day and age, words are the primary currency of communication.
Throughout this book, author Ann Handley explores the
role of writing in the era of social media platforms and Twitter tweets, and
gives you guidelines for how to write for the modern era in a way that attracts
attention while continuing to communicate your message to the reader clearly.
Throughout this book, you'll learn what kind of
writing helps companies thrive, including lessons you can apply across all
online platforms (such as websites, email campaigns, and messages, social media
platforms, etc.).
In short, I can tell you after this book you will
write with confidence, and believe me if you have not read this book to this
day, you are missing out on a lot on yourself.
7. The Essential Social Media Marketing Handbook
Nowadays, social media has become a place where
people have fun online, and although some companies in the past believed that
their presence on social media platforms had no value, now the situation has
changed.
With social media becoming an integral part of our
lives, smart companies - which had a vision for the future - joined early - and
became keen to engage in meaningful conversations that help to establish deeper
relationships with their customers.
This relationship between the company and the customer
is becoming more and more important and in this book author Gail Z. Martin
sheds light on these concepts to learn how to outperform the competition and
stand out from the crowd of your competitors in an increasingly crowded market
every day.
This book delves into all of the major social platforms, including:
When used correctly, social media platforms can build
your brand, create credibility, build loyalty, and strengthen your relationship
with customers.
For me, this book is a "comprehensive guide to
social media," as it enables you to interact with these platforms
intelligently and in the right way, whether in your own company or in your
professional life.
8. Unleash Possible
The rise of e-commerce over the past decades has
changed the way sales are naturally collected, and the traditional sales method
used by B2B companies.
Professionally executed online marketing and digital
services can do the same thing that used to happen in the presence of
traditional services.
Author Samantha Stone provides a comprehensive guide
on how to adapt to new trends in internet marketing. Realize that adapting and
organizing is not an easy task, which makes reading this book recommended to
increase your sales.
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Summarizing the above:
I tried to put e-marketing books for you, which I
think will affect your mindset and improve your marketing performance, but let
me remind you of an important fact that we all overlook, which is that anything
found in books without the application and actual practice will have no value,
and your reading of these books will be a waste of time.
You can benefit from these books by reading them every
day, even if it’s a very small part, and applying it, and try not to move to a
new part except when you apply what you have read to something that is
realistically present (whenever possible, of course, some books are not able to
apply what is in them to the exact extent).
Now tell me which book did you feel most excited
about and included in the list of books of the month?
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